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Rémy Cointreau Global Travel Retail has introduced the new Louis XIII Cognac coffret in the channel on August, 2023.
After two years in development, the coffret of the ultra-premium cognac, preserves key elements of Louis XIII’s heritage. It is crafted from 100% cellulosic materials and the brand says that having reworked the balance between function, emotion and sustainability, Louis XIII reduces CO2 emissions relating to the packaging by 57%, with each coffret being 24% lighter and 14% smaller than previously, facilitating more environmentally conscious shipping and transport practices. Meanwhile, the coffret’s circular shape resonates with Louis XIII Cognac’s intrinsic relationship with time, and the raw materials used find embodiment in this creation.
Rémy Cointreau Chief Executive Officer – EMEA, APAC, and Global Travel Retail, Ian McLernon commented: “The unveiling of this exquisite new coffret is a testament to Louis XIII and the House of Rémy Martin’s unyielding pursuit of sustainability. Today, travelling clients are seeking out the sustainable products, services and experiences that will make their journeys truly exceptional. By seamlessly blending design, an innovative cognac experience and ecological responsibility, the coffret beautifully demonstrates the value of preserving our natural environment for the generations that follow us. We look forward to collaborating with our travel retail partners around the world to present this new chapter in Louis XII’s sustainability journey to clients.”
Louis XII is presented at 40% ABV in 70cl and 75cl formats.
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